Principles of planning and development of tourist destinations and attraction. Feasibility study for development of tourist destinations. Assessment of tourist destination in terms of economic, social, and cultural values. Economic, social, political, and cultural impact of tourism. Safety and security for tourists and visitors. Determination of the destination capacity for tourist and visitors. Types of tourist destinations and attractions. Role of the public and the private sectors in the planning, developing, and conservation of tourist resources, revival of old traditions and customs, rejuvenation of natural resources and scenic beauty. Strategic processes used in the service sector of the tourism industry; innovative strategies; internal and external factors that affect decision making process; application of knowledge on management, marketing, accounting, and business administration to the service businesses of the tourism industry. Strategies for increasing sales by tourism agencies, which in themselves are sales representatives to the tourism industry. Includes field study.
- Teacher: Pakin Witchayakawin